Brands and products¶

A brand is the commercial identity behind branded content — the company or label a product, jingle, look or flagship location belongs to. Brands can be real (an actual company) or fictional (one you invented for a story).

Create brands in Products in the studio. Once a brand exists, any asset you build can be attached to it, so everything belonging to that brand stays connected: its products, its music, its visual style, its locations.

For real brands, record what you are cleared to use. Fictional brands need no clearance — you own them.

Brands can nest, so a parent company and its sub-brands stay related.